Founder of Thrive Hotels (2017), Samantha brings 28+ years of hospitality leadership across Marriott, IHG, and Hilton brands. Known for operational excellence and people-driven management, she has earned awards including Opening Hotel of the Year and two-time Hotel of the Year. Samantha builds high-performance cultures that drive associate engagement, guest satisfaction, and profitable hotels.
Vice President of Sales & Marketing at Thrive Hotels (since 2017), Briar blends business strategy with a background in psychology and early industry roots in her family’s restaurant in Montana. She has held roles as Area Sales Manager, General Manager, and Event Coordinator, setting repeated RevPAR and account-acquisition records. Briar leads measurable revenue strategies that grow demand, capture market share, and maximize profitability.
Vice President of Finance & Human Resources, Ian joined the organization in 2017 as a hotel General Manager in Surprise, Arizona. He holds a Master’s in Accounting from GCU and leads corporate accounting and HR functions including financial reporting, payroll, tax compliance, and portfolio-wide operational compliance. Ian delivers owner-focused financial insight and scalable processes that protect profitability and support smart investment decisions.






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